Align Technology Inc, San Jose, Calif, announced the launch of SmileView—an online tool, designed to help prospective Invisalign patients visualize a new, straighter smile before they opt for Invisalign treatment.
SmileView tool is a computer-generated simulation of how a person’s smile may look after teeth straightening. According to a press release from the company, within 60 seconds of taking a smiling selfie using the SmileView online tool on their smartphone or tablet, prospective patients can see what their new smile and straighter teeth may look like, with their own facial features.
Align’s new SmileView visualization tool is designed to drive awareness and demand for teeth straightening using Invisalign treatment by engaging consumers and allowing them to see a simulation of what their new smile could look like. For those who request a consultation with an Invisalign doctor as the next step, SmileView tool will direct the users to the nearest doctors in their area via Find a Doctor tool or alternatively, via the company’s or Align’s Smile Concierge team that can help consumers find an experienced doctor in their area and schedule an appointment.
SmileView uses a machine learning algorithm, which allows the automated system to leverage a database of tooth movements from over 6 million Invisalign cases to provide a simulation of the person’s dentition and projected outcome.
Align’s SmileView online tool is now available via local consumer websites in the United States, Canada, Brazil, United Kingdom and Poland, with more markets to follow later this year.
