0218_CoverOrthodontic Products’ February/March 2018 issue is now available online. This issue focuses on the role 3D technology plays in the orthodontic practice workflow.

The issue features a profile of Fort Collins, Colo-based orthodontist, Brandon Owen, DDS, MS, who talks about his digital workflow and how he is maximizing its potential with digital indirect bonding and, eventually, a custom digital bracket system.

Meanwhile, Mark S. Sanchez, DDS, and Todd Ehrler, DDS, MS, zero in on the role 3D printing technology can play in the practice. First, Sanchez focuses on 3D printing and in-house aligners, while Ehrler talks about why 3D printing technology should be the next step in going digital and how to make the transition an easy one.

Jeff Biggs, DDS, MS, takes a look at the digital workflow issue from a marketing perspective. He explains why implementing a digital workflow isn’t enough; you’ve got to brand it to have the greatest impact on your practice.

Ahead of the next AAO Annual Session Exhibit Hall in Washington, DC, in May, Greg Jorgensen, DMD, MS, and Charles Loretto, of Cain Watters and Associates, take a deep dive into how you justify your product purchases—both big and small. This is part 1 of a two-part series that will continue in our April/May issue.

This issue also features our first Focus on 3D Printers, offering a side-by-side comparison of five 3D printers currently on the market for the orthodontic practice.

And as always, we have the latest news on the new products available for your practice in our On the Market section.

Check out the February/March issue of Orthodontic Products magazine here.