Oral-B has released its latest power brush—the Oral-B Genius X. 

Featuring artificial intelligence, which has learned from thousands of brushing styles, the Genius X tracks where people are brushing in their mouth and offers personalized feedback on the areas that require additional attention. 

For children, the Genius X links to the Oral-B app which features the Oral-B Funzone and the Disney Magic-Timer app, to help coach and motivate. 

The Oral-B Genius X comes with a travel case that charges both the brush and any USB device, such as a smartphone. It is available in white, black, sakura pink, orchid purple, and anthracite black.

The brush will be available online at Amazon, Walmart, and Target beginning in October, with in-store availability at Best Buy starting October 20.