3M Oral Care, St Paul, announced the launch of its inaugural Excellere educational conference focusing on the latest innovations and technologies in orthodontics. Excellere will bring together a global network of orthodontic practitioners to address the changes in orthodontic business and treatment models—patients have more choices and consumerism is impacting how they make purchase decisions. At the same time, emerging technology is enabling greater efficiencies and predictability in the practice of orthodontics.

The 2-day event will be held in San Diego, September 15 to 16, 2018, and in Madrid, Spain, September 21 to 22, 2018. Excellere is presented by the 3MSM Health Care Academy and will offer attendees eight CE credits.

Attendees at both locations will learn from fellow participants how to turn change into a competitive advantage and excel in the expanding orthodontic market. 3M has also invited 3Shape to participate in this year’s events to demonstrate its digital technologies and how they are transforming orthodontics.

The conference is intended for orthodontists, treatment coordinators, assistants, and residents. Presentations and hands-on activities will focus on driving efficiencies, influencing positive patient experiences, and improving practice profitability.

3M Oral Care plans to run Excellere as an annual event, with events in both the United States and Europe. Sites for the 2019 Excellere conferences will be announced at the 2018 events.

Registration and additional information are available at 3m.com/excellere.