Nobel Biocare, Yorba Linda, Calif, recently appointed two new senior vice presidents. Melker Nilsson is now senior vice president of business development for North America, and John Cox now holds the title of senior vice president of sales for North America.
Nilsson takes over the responsibility for marketing, training and education, customer support, and clinical support. Nilsson’s career in dental care spans almost 18 years. Most recently, Melker was president of Neoss USA for 3 years.
In addition to his new position as vice president of sales for North America, Cox will continue to hold the position of general manager of Nobel Biocare Canada.
“With Melker Nilsson joining John Cox and the rest of Nobel Biocare’s North American management team, we feel confident that we have a leadership team with the experience and capability to sustain and strengthen Nobel Biocare’s market-leading position in North America,” said Bill Ryan, president of Nobel Biocare’s North American operations.
