Ultradent Products Inc, South Jordan, Utah, recently launched a new, redesigned website for its Opalescence tooth whitening brand.

The new design on opalescence.com is geared toward educating consumers and driving them to their dental professional’s office to get their Opalescence tooth whitening treatments. The new site is designed not only to enable consumers to learn more about professional tooth whitening, but to also serve as a tool for dental offices to help educate and promote the Opalescence line of tooth whitening products to their patients.

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