Align Technology Inc, San Jose, Calif, announced a multi-year agreement with the San Francisco 49ers football team, making the Invisalign brand the official smile parters for the team. According to a press release from the company, the collaboration will focus on building brand awareness of “winning smiles” through in-stadium and digital co-branding. In addition, the company will support 49ers-led programs for youth education and sports.
As part of the agreement, attendees at 49ers home games in Levi’s Stadium in Santa Clara, Calif, will see new co-branded signage and promotional campaigns focused on “Winning smiles start here.” Outside of the stadium, the two companies will collaborate on social media awareness and activation for followers of both brands. Align will also add Invisalign brand support to the 49ers Cal-Hi Sports Report, a national high school sports television program, to highlight and support high school athletes across the San Francisco Bay Area and share their stories.
“As a medical device company founded and headquartered in the Bay Area, just minutes away from Levi’s Stadium, we’re excited to partner with a fellow hometown brand, the five-time Super Bowl champion 49ers,” said Frank Quinn, vice president for the Americas marketing and sales at Align Technology. “Both the 49ers and the Invisalign brand are all about creating winning smiles, so we’re looking forward to finding ways to do that together. We also appreciate the 49ers’ commitment to community involvement and we look forward to working to support these programs together.”
“We are proud to collaborate with Align Technology and the Invisalign brand as the official smile partner of the 49ers and appreciate their support of our work in the community and on behalf of Bay Area high school athletes through our Cal-Hi Sports Report,” said Brent Schoeb, chief revenue officer for the 49ers. “Their Bright Smile Award will honor individuals doing good work to help support their local teams, recognition that we are always working to spotlight throughout Bay Area communities.