Dentsply Sirona, Charlotte, NC, announced that it will be a sponsor of the 2018 Dental Trade Alliance Annual Meeting and the event’s closing dinner speaker, Steely Dan co-founder Jeffrey Baxter.

The Dental Trade Alliance’s Annual Meeting takes place October 14 to 17, 2018, at the Silverado Resort & Spa in Napa, Calif. The event’s theme is “The Power of Connection: Connecting People and Information.” The topic is mean to explore what happens when you connect people with the right information.

Dentsply Sirona has been a long-standing sponsor of the event.

On October 16, Baxter, a Grammy Award-winning guitarist for The Doobie Brothers and a national security expert, will deliver a speech titled, “Tipping the Scales: Using Asymmetrical Thinking to Change the Rules in your Favor.” He is also expected to bring his guitar along.

The Dental Trade Alliance is composed of companies that provide dental equipment, supplies, materials, and service to dental professionals. Member companies include distributors, dental laboratories, and manufacturers. The association focused on advocacy and market intelligence.