By Alena Pacheco
Some of the best marketing ideas are the ones that help your community and give back to your patients. Here are a few examples to get you started:
• Donate your parking lot for the Girl Scout Troop’s next blood drive. Sweeten the deal by providing the treats for donors. The girls will earn a badge, and you will have earned their trust.
• Feature a local women’s shelter at your next flu shot party. Make it a supply drive, and everyone will get a “boost” that day!
• Adopt a classroom. Donate supplies, healthy snacks, and toothbrushes, too! You’ll give a teacher something to smile about.
• Invite home school groups to your office for a Fun Friday Field Trip. They’ll get introduced to orthodontics, and you’ll get introduced to a great group of families.
• After Halloween, partner with local 4H clubs on a candy exchange for Smiles Changes Lives. The 4Hers will get community service credit, and you’ll get credited with helping them make a difference. Sweet!
Ideas provided courtesy of Women in Orthodontics. Visit womeninortho.org for more!
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Dr. Marco A. Pinto
Specialist in Orthodontics and Dentofacial Orthopedics
Antonino Secchi,
DMD, MS
Straight Wire Appliance,
Self-ligation,
Treatment Mechanics
Richard Cousley BSc, BDS, MSc, FDS, FDS(Orth) RCS
Orthodontic Products, is your one-stop destination for orthodontists seeking practical solutions for their practices. We provide the latest product news and technique tips, as well as articles by experts on topics including efficient treatment, staff management, and marketing methods. A reader-friendly alternative to clinical journals, Orthodontic Products gives readers the tools they need to continue building successful practices.
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