Marketing and Promotion

44 articles listed

Opal Orthodontics, Levin Group Partner to Offer Grants to Orthodontists and Staff

Selected orthodontists and two staff members will attend the Levin Group's "Increase Practice Production Now" educational seminar free of charge.

School’s in Session

How orthodontists can reach out to local schools to increase their number of patient referrals.

Business Wired: Being Smart with Social Media

You are who Google says you are: Why orthodontists and other physicians need to be aware that their social media behavior and online search results can be an asset or a liability to their reputation and business.

Business Wired: Side Business Start-ups

Roger S. Wolk, DDS, MS, ABO, began designing and manufacturing orthodontic products while still a practicing orthodontist. He offers some insight on what motivated orthodontists should know when starting up a side business.

Learn to Use Conversation Starters

The more competitive the ortho market becomes, the more important it is to form strong interpersonal relationships with patients and parents.

Illinois Orthodontist Turns Student Field Trip into Art Exhibit

Yan Razdolsky, DDS, has turned his Buffalo Grove, Ill, orthodontic practice into an art gallery, as the practice hosts a student art exhibit.

Practicon Introduces Movie Magic Patient Communication Cards

The cards can be used for recall reminders, welcome greetings, missed appointments, promotions, or personal notes.

Is Your Website Up to Snuff?

How Google Analytics can support or condemn your Internet marketing efforts.

Industry Insider: OrthoBanc Offers Cloud-Based Solutions

Orthodontic Products spoke with OrthoBanc's Marla Merritt about it's new cloud-based practice analytics tool, Gaidge.

Editor's Note: Data Crunching

OP editor Alison Werner says understanding data and using it is vital to survive in a competitive marketplace.

New Mobile Floss Business Cards available from Practicon

The wallet-sized business cards can be personalized and contain 11 yards of waxed dental floss.

PROPEL Offers Incentive for Patients to Share Results on Facebook

The company is offering a chance to win a $500 Apple gift card for patients who post testimonials and before-and-after photos on Facebook.

Practicon Introduces New Magnet Designs

The magnets can be used to attract patients and referrals and can be personalized.

Houston Orthodontist Launches Online Orthodontic Consultation Tool

The site allows John Karotkin, DDS, MS, and his staff at Advance Orthodontics to provide complimentary online orthodontic consultations to patients.

Referring Patients Back to GPs for Hygiene

One of the best ways to strengthen relationships with referring GPs is to return the favor—refer their patients back to them for hygiene.

Dental Anywhere Mobile Apps Wins 2012 Mobile Star Award

Dental Anywhere is a mobile app development company that creates and manages orthodontic, general practitioner, oral surgery, periodontic, and pediatric mobile apps for patient care.

Total 3D Solutions Offers the Cinema ProMED System

The system offers patients an immersive 2D and 3D video experience while they are in the treatment chair.

Solutions by Design Offers ScreenPlay Pro 9.0

The updated version features SEO functions to help improve an orthodontic practice's Web site ranking.

Monitoring Online Reviews

Tips on how to prevent and how to address bad patient reviews online.

How to Generate More Referrals from Parents

For years, many orthodontists saw no reason to seek additional referrals from parents of current patients. But now is the time for the post-recession orthodontic practice to rethink this subject.

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