American Orthodontics, Sheboygan, Wisconsin, has released a new logo and brand image. The new branding was designed to maintain the American Orthodontics "AO" identity while hinting at the company's historic use of an eagle icon.
The logo will be phased in during the coming weeks and months. It will represent the American Orthodontics brand on all material including literature, Web sites, and tradeshow booths.
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