July 2009

Features

Cover Story

	Business Unusual
	by Greg Thompson
	Six-day workweeks and a passion for teaching set Neal D. Kravitz, DDS, MS, apart


Cover photo by Robin Miller

	Patient Personality and Lingual Orthodontics
	by Alfredo Gilbert, DDS, MS
	Predicting cooperation can improve your clinical results


	Getting Started with Marketing
	by Betty Zuelke
	How to plan, budget, and tell the difference between marketing and advertising


	Special Section
	Software Solutions
	Our annual insider's guide to the programs that power your practice

Departments

	Editor's Message
	Summertime Flies
	by Christopher Piehler


	Clinical Pearls
	Bonding tips and a memorable giveaway


	Focus On Functional Appliances
	What can they do for you?


	Industry Insider
	Gold Is Good
	Paul R. Duryea, DDS, MS, Gold'n Braces Inc


	On the Market
	New products from pliers to curing lights


	Word of Mouth
	Finishing Treatment on Time
	by Robert N. Pickron, DDS

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