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March 2008


Features

Cover Story
The Ortho Empire
  by Rich Smith
  Robert N. Pickron, DDS, employs 13 orthodontists at 23 locations—and every case they treat has a lifetime guarantee

The X-Ray Pin
  by Björn Ludwig, DMD, MSD; Bettina Glasl, DMD, MSD; Thomas Lietz, DMD; and S. Jay Bowman, DMD, MSD
  A preoperative diagnostic aid for miniscrews
Financial Matters
  by Cheryl Pickett
  Tips and strategies for managing patient-financing programs

Web Exclusive
The Elusive "Perfect New Patient Experience"
  by Edwina Wood
  How the treatment coordinator can ease a patient's transition into orthodontics

Departments

  Editor's Message
Smile Psychology
  by Christopher Piehler
Clinical Pearls
  How to position cuspids in lingual cases and set up an orthodontic museum
Focus on Brackets
  A look at all the latest designs and materials
  Word of Mouth
Office Politics
  by Kelly Murray

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