Align Technology Inc, San Jose, Calif, announced that Raj Pudipeddi has joined the company as senior vice president and CMO reporting to Joe Hogan, Align president and CEO. Pudipeddi will assume responsibility for Align’s global marketing organization including product portfolio, product management, commercialization, and global branding for the Invisalign and iTero product brands.

As previously reported, Raphael Pascaud will transition his global marketing responsibilities to Pudipeddi and continue with the company as senior vice president for business development and strategy.

Pudipeddi comes to Align with over 24 years of business leadership and brand building experience for companies that include Procter & Gamble and Bharti Airtel, an Indian telecom company.