Screen Shot 2014-04-07 at 11.19.51 AMLED Dental Ltd, Atlanta, has launched LED Imaging, a new product division that reflects the company’s advancements in the dental imaging category. The division launch, and its accompanying logo, is part of a company-wide initiative to provide advanced imaging technologies to dental and specialty practices throughout the United States and Canada, according to LED Dental.

A wholly-owned subsidiary of LED Medical Diagnostics Inc, Burnaby, British Columbia, Canada, LED Dental has placed new focus on providing a premium level of service and support before, during, and after products are sold.

“Our number-one goal is to provide practitioners with best-in-class imaging technology and the service and support they deserve,” said Dr Jeffrey Brooks, vice president of imaging for LED Dental. “Our customers can expect a hassle-free experience when it comes to the purchase, installation, and support of our products. We’re going to be there for them every step of the way.”

According to the company, LED Imaging will focus on the success and further development of the VELscope® Vx enhanced oral assessment system.

“We’re very excited about our new commitment to an expanded portfolio of digital imaging technologies, and we’re looking forward to the bright future that lies ahead,” said Lamar Roberts, president of imaging for LED Dental. “Our new brand initiative, logo, and upcoming product launches further demonstrate our dedication to becoming a leading player in the dental industry.”