webinarSesame Communications, Seattle, is hosting a number of free, 1-hour webinars throughout March. The discussions are moderated by industry thought leaders who invite attendees to “ask the experts” to learn valuable tips on building, promoting, and improving the practice.

The upcoming discussions include:

Writing for Social Media: Why Content Matters Part 2 
Thursday, March 6, 2014, 10:00 AM – 11:00 AM PDT
with Lindsey Bluher, Sesame Communications
In part 2 of this series, attendees will learn how to utilize social networks to drive patients to their practice, connect with their online community, and increase brand awareness.

Coaching Patients to Optimum Oral Health
Wednesday, March 12, 2014, 10:00 AM – 11:00 AM PDT
with Carol Jahn
This course is designed to help dental professionals develop the coaching skills needed to enhance behavior change. Practical daily office applications will be reviewed, including the beliefs and values about dental floss and its impact on the dental culture.

Internal Marketing Musts
Thursday, March 13, 2014, 10:00 AM – 11:00 AM PDT
with Ankur Gupta
Every dental practice is barraged with options to increase their number of new patients.  Some options are extremely inexpensive and highly effective. In this 1-hour webinar, Gupta shares several internal marketing initiatives that often cost nothing, and bring in high numbers of the best kinds of new patients, those who already like you, trust you, and are eager to begin treatment.