Marketing and Promotion

Marketing That Gives Back

By Alena Pacheco 

Alena PachecoSome of the best marketing ideas are the ones that help your community and give back to your patients. Here are a few examples to get you started:

• Donate your parking lot for the Girl Scout Troop’s next blood drive. Sweeten the deal by providing the treats for donors. The girls will earn a badge, and you will have earned their trust.

• Feature a local women’s shelter at your next flu shot party. Make it a supply drive, and everyone will get a “boost” that day!

• Adopt a classroom. Donate supplies, healthy snacks, and toothbrushes, too! You’ll give a teacher something to smile about.

• Invite home school groups to your office for a Fun Friday Field Trip. They’ll get introduced to orthodontics, and you’ll get introduced to a great group of families.

• After Halloween, partner with local 4H clubs on a candy exchange for Smiles Changes Lives. The 4Hers will get community service credit, and you’ll get credited with helping them make a difference. Sweet!

Ideas provided courtesy of Women in Orthodontics. Visit for more!